Everyone knows that a lot of content can help with SEO, but not all content is created equal. Publishing low-quality content can actually hurt your rankings and deliver a poor user experience. On the other hand, publishing high-quality content is difficult and resource intensive. Or is it?
Watch our recorded eBay and CrowdFlower interactive webinar with live Q&A. Learn how eBay uses human intelligence from CrowdFlower's on-demand workforce combined with artificial intelligence to help them create high-quality, relevant content that directly improves SEO.
After watching the video, you will walk away knowing how eBay:
The same techniques used by eBay can also be applied to other kinds of content, from selecting the most relevant photos, to moderating and tagging user-generated content (like reviews and comments). Attendees will get an opportunity to see how CrowdFlower can audit massive amounts of data and make it useful.
Jordan Koene is Head of Content Development and SEO for eBay. He focuses on utilizing eBay content for user experience and natural search. Jordan has lead development in millions of content improvements for eBay. Along with advancing eBay’s content he has produced numerous well-covered data stories. Some of Jordan’s work includes expansion of eBay product content, eBay guides, user generated content, and vertical experience for eBay customers. Previously, Jordan has worked on various e-commerce and tech startups. He has grown and managed different Internet marketing teams and has a strong background in natural search and social media.
Nathan Zukoff is a true CrowdFlower expert and leads the company's customer training and onboarding. He joined the company in 2012 and has helped hundreds of users get great results with the CrowdFlower platform. He has run several CrowdFlower University sessions designed to empower businesses to collect, clean and label data to make it more useful. In his spare time you'll find Nathan slacklining in Dolores Park, San Francisco.